What is Sierra Ski News?
Sierra Ski News is a tabloid-sized newspaper published in the Sacramento, California area on a monthly basis November - March. The paper started as a newsletter called Sacramento Ski News in 1986, evolving into Sierra Ski News in 1997. During the 1997-98 and 1998-99 seasons it was included as a section in a local monthly newspaper. For the 1999-2000 ski season it was produced as a standalone publication.

What’s in SSN?
We cover downhill skiing, cross country skiing and snowboarding, as well as anything that relates to skiing and snowboarding - travel, equipment, clothing, accommodations, dining, injury  treatment, training, etc.

Who are the Publishers?
Skiers of course! Joe Blenkle has been a skier  since 1976  and a ski writer since 1983. He was sports, photo and entertainment editor of two weekly Sacramento-area newspapers for eight years and most recently was assistant editor of a monthly Sacramento-based general interest paper. Sharlene Blenkle has been a skier since 1985 and has contributed both writing, photography and production to SSN since it started as a newsletter in 1986.

Circulation
Sierra Ski News is distributed through ski shops, ski related businesses and other locations of interest in the Sacramento, Tahoe and San Francisco areas. Our current circulation is 5,000. As interest in the paper builds, so will our circulation.

Ad Formats
Our printer now takes our pages in digital format so all advertiser-submitted ads should be in high-quality .JPG, .TIF or .BMP format (at least 300dpi is preferred) so they can be inserted directly onto the page. Full page ads may be submitted in print quality .PDF format with a dimension of 10 3/16” wide x 16” high. PDFs are discouraged for anything smaller than full page ads as they will have to be converted back to one of the above mentioned formats on our end so we can insert them on the page. Ads may be sent on CD, disk or via email and should be in PC format.

Ad Rates - 2009/2010 season
Despite a slight increase last year, our rates are still the best deal around for a publication this size!!! Please Note: Any ad that previously had a height measurement of 8 inches has been reduced slightly for 2009-10 to 7.75 (7 3/4") inches. As our page height is 16 inches, it was impossible to stack two 8 inch high ads on top of each other and still have space between the ads and room for our page numbers and headers.

Jumbo Card Vertical (1 7/8" wide x 5" high) - $32
Jumbo Card (4” wide x 2 1/2” high) - $32
1 7/8" wide x 7 3/4" high - $50
4” wide x 4” high - $50
6.1” wide x 5” high - $75.40
4” wide x 7 3/4” high - $80
6.1” wide x 7 3/4” high - $88

8.1" wide x 7 3/4" high - $100
Half Page (10 3/16" wide x 7 3/4" high) - $110
Full Page (10 3/16” wide x 16” high) - $220

Prices above are for a single ad insertion. Subject to change.

There is a discount for multiple insertions
5% off for 2X
10% off for 3X
15% off for 4X
20% off for 5X

All print advertisers get a FREE Internet ad at www.sierraskinews.com.

Internet Only Ads - 2009-2010 Season
For advertisers desiring Internet-only ads, the cost is $75. These ads will run for one calendar year from the time the ad is taken out. For examples of the ad, please see our main page at www.sierraskinews.com. All advertisers get a fixed ad down the right side of the page, plus a random ad at the top of the page. The fixed ads will be rotated bottom to top on a regular basis.

 

(Sample of online ad - your ad will be linked to your web site)

 

Payments now accepted through Credit Card & PayPal

Color
After much consideration we have decided not to offer spot or full color in Sierra Ski News. The price from our printer is too restrictive for a publication our size.
 
Ad Deadlines
(The sooner the better - but at the latest)

ISSUE                           DEADLINE (by 6 p.m.)
Oct./Nov. 2009	Fri. Oct. 2 (Oct. 9 street date*)
December 1, 2009	Fri. Nov. 20
January 1, 2010	Fri. Dec. 18
February 1, 2010	Fri. Jan. 22
March 1, 2010	Fri. Feb. 19

* Date is to accommodate early events by our advertisers

(We can generally give you a few extra days on deadlines as long as we know your ad is coming).

Payment & Due Date
All checks should be made payable to: Sierra Ski News. Payments can be made in advance or we can bill you upon publication. Payment is due within 30 days of scheduled publication date. You will be mailed an invoice and two copies of the paper. 

What you get for your money
All print advertisers will receive a print ad in Sierra Ski News and also a FREE Internet ad at www.sierraskinews.com. FREE Internet ads will remain active from Oct. 1, 2009 through at least June 1, 2010. For advertisers desiring Internet-only ads, the cost is $75 and ads will run for one calendar year from the time the ad is placed.

For More Information
Joe & Sharlene Blenkle
Sierra Ski News
P.O. Box 1056
Citrus Heights, CA 95611
Phone: (916) 276-8292
Email: skinews@sierraskinews.com

SAMPLE COPIES AVAILABLE UPON REQUEST

About the Publishers
Joe Blenkle - Has a sports writing background that dates back to 1976 when he worked as sports information director at American River College in Sacramento. He served as sports, entertainment and photo editor for two weekly papers in the Sacramento area for almost eight years and has been writing skiing since 1983. In addition to the printed edition of Sierra Ski News, Joe has developed a number of Internet web pages including Sacramento Sports News, Sacramento Stage & Theatre, Fair Oaks Post 383 American Legion Baseball, and, of course, Sierra Ski News.
 
Sharlene Blenkle - Sharlene has been a skier since 1985 and has contributed writing, photography and production for both the newsletter edition of Sacramento Ski News which began in 1986 and the new print edition of Sierra Ski News which published its first edition in November 1999.