Circulation
Sierra
Ski News is distributed through ski shops, ski related businesses and
other locations of interest in the Sacramento, Tahoe and San Francisco
areas. Our current circulation is 5,000. We are continually adding new
distribution points. If you'd like the paper at your place of business,
please contact us.
Ad Formats
Our printer now takes our
pages in digital format so all advertiser-submitted ads should be in
high-quality .JPG, .TIF or .BMP format (at least 300dpi is preferred) so
they can be inserted directly onto the page. Full page ads may be
submitted in print quality .PDF format with a dimension of 10 3/16” wide x
16” high. PDFs are discouraged for anything smaller than full page ads as
they will have to be converted back to one of the above mentioned formats
on our end so we can insert them on the page. Ads may be sent on CD, disk
or via email and should be in PC format. If you are sending them via email
they should go to
skinews@sierraskinews.com. If you've got a file too large to email,
contact us for directions on how to upload them to our Mediafire file
sharing page. Please also remember SSN is b/w. We do not currently run
color ads as the cost from our printer is restrictive.
Ad
Rates - 2011/12 season
During the 12 years we've published Sierra Ski News, we've only raised our
ad rates three times...and then only a few dollars here and there.
We've held our rates the same the last four years, but due to an
unexpected 15% rise in our printing costs this season (something we've
absorbed in the past - they usually go up a bit every year) we've been forced to
make a small adjustment in our advertising rates. It amounts to an
increase of only 2-3 percent. Our rates are still one of the
best deals around for a publication this size!!!
Jumbo Card Vertical (1 7/8" wide x 5" high) - $30
Jumbo Card (4” wide x 2 1/2” high) - $30
1 7/8" wide x 7 3/4" high - $49.50
4” wide x 4” high - $49.50
6.1” wide x 5” high - $75
4” wide x 7 3/4” high - $77.50
6.1” wide x 7 3/4” high - $93
8.1" wide x 7 3/4" high - $103
Half Page (10 3/16" wide x 7 3/4" high) - $114
Full Page (10 3/16” wide x 16” high) - $228
Prices above
are for a single ad insertion. Subject to change.
There
is a discount for multiple insertions
5% off for 2X
10% off for 3X
15% off for 4X
20% off for 5X
Ad
Deadlines
(The sooner the better - but at
the latest)
|
ISSUE
DEADLINE (by 6 p.m.) |
| Oct./Nov. 2011 |
Sat. Oct. 1 (Oct. 7
street date*) |
| December 1, 2011 |
Sat. Nov. 19 |
| January 1, 2012 |
Thu. Dec. 22 |
| February 1, 2012 |
Sat. Jan. 21 |
| March 1, 2012 |
Sat. Feb. 18 |
* Date is to accommodate early
events by our advertisers
(We can generally give you a few extra
days on deadlines as long as we know your ad is coming).
Color
After much consideration we
have decided not to offer spot or full color in Sierra Ski News. The
price from our printer is too restrictive for a publication our size. We are
b/w-grayscale only. We may re-examine this at a future time.
NOTE ON AD POSITIONING: While we
will try our best to honor specific location requests for your ad, we
can't always guarantee positioning in the first issue do to the large
number of full-page ads we get. Full-page ads will have priority over
smaller ads in the first issue. Positioning requests in issues 2-5 will be
honored in the order they are received.
All print advertisers get a FREE Internet ad at www.sierraskinews.com. The ad will run
from the time you take it out until July 1, 2012.
Internet Only
Ads - 2011/2012 Season
For
advertisers desiring Internet-only ads, the cost is $75. These ads will
run for one calendar year from the time the ad is taken out. For
examples of the ad, please see our main page at www.sierraskinews.com. All
advertisers get
a fixed ad down the right side of the page, plus a random ad at the top
of the page. The fixed ads will be rotated bottom to top on a regular
basis.
(Sample of online ad - your ad will be linked to your web site)
Payment
& Due Date
All checks should be made
payable to: Sierra
Ski News. Payments can be made
in advance or we can bill you
upon publication. Payment is due within 30 days of scheduled
publication date. You will be mailed an invoice and two copies of the
paper.
What
you get for your money
All print advertisers will
receive a
print ad in Sierra Ski News and also a FREE
Internet ad at www.sierraskinews.com. FREE Internet ads will remain
active
from the time you take it out through at least July 1, 2012. For advertisers
desiring Internet-only
ads, the cost is $75 and ads will run for one calendar year from the
time the ad is placed.
Sierra Ski News is now on
Facebook and Twitter. We will gladly mention your upcoming
events, happenings, and products if you let us know about them!!!
For
More Information
Joe & Sharlene Blenkle
Sierra Ski News
P.O. Box 1115 (Please note our new
box number)
Citrus Heights, CA 95611
Phone: (916) 276-8292
Email:
skinews@sierraskinews.com
SAMPLE
COPIES AVAILABLE UPON
REQUEST
About
the Publishers
Joe Blenkle - Has a
sports writing background that dates back to 1976 when he worked as
sports information director at American River College in Sacramento. He
served as sports, entertainment and photo editor for two weekly papers
in the Sacramento area
for almost eight years and has been writing skiing since 1983. In
addition to the printed edition of Sierra Ski News, Joe has developed
a number of Internet web pages including Sacramento
Sports News, Sacramento
Stage & Theatre, Fair
Oaks Post 383
American Legion Baseball, and, of
course, Sierra Ski News.
Sharlene
Blenkle -
Sharlene has been a skier since 1985 and has contributed writing,
photography and production for both the newsletter edition of
Sacramento Ski News which began in 1986 and the new print edition of
Sierra Ski News which published its first edition in November 1999.
What
is Sierra Ski News?